Video Sales Pitches are the Way of the Future. Here’s How to Ace Your First One

September 18, 2019

Sales rockstars—technology has radically changed the way our business works. More of your customer touchpoints take place online. Advanced CRMs make it easy to track key metrics that allow your approach to adapt over time. These platforms are built on speed and ease of use. So why is applying for a job still a tedious process involving days of delays, cumbersome websites, and unanswered emails?

Not only is the traditional application process a mess, it also doesn’t let your best qualities shine through. Your grit. Your drive. Your determination. Because your resume doesn’t show the full picture of who you are, a typical hiring manager must make a snap judgement based on incomplete information before they even call you for an interview. Of course, when you get to the interview stage, you dial up your charisma and land that job by doing what you do best: selling.

If you’ve ever wished you could skip those in-between steps, and leave less up to chance and the dry data points of a LinkedIn profile, you’re not alone. Thankfully, sales leaders are beginning to understand this. 60% of hiring managers believe that presentation and questioning skills are good predictors of success, compared to 30% who believe one’s past experience is a good predictor, and 10% who consider one’s educational level a significant factor, according to a 2018 survey by CSO Insights.

So how does Showcase enable you to demonstrate the skills that matter most? Short, video sales pitches that capture more of you. You’ll be more memorable and genuine than your cover letter would have you think.

Here’s how you can put your best foot forward:

  • Practice handling objections.
  • Do you know how to turn a prospect into a customer, and respond adequately to their concerns?
  • Get into a good headspace. Answer questions when you’re ready for anything.
  • Can you change your approach mid-pitch? Can you answer oddball questions with ease and confidence? With Showcase, you won’t know what the prompt asks for until you’re ready to answer it, so be sure that you’re ready to think on your feet.
  • Educate yourself on the industry.
  • Have you been keeping up to date on the latest news in the industry you’re applying for? Questions range from general to highly specific, so do your homework!

Pitching yourself takes practice and effort—but no one can do it better than you. So get ready to ditch the resume, put your game face on, and land your next sales job. You got this.