The 4 Things We Look For in a Good Salesperson

September 19, 2019

Whether you’re a seasoned veteran in the world of sales, or just starting out and learning what it takes to be an effective salesperson—anyone can adapt to the short video format. In fact, many of you are probably already familiar with it: you communicate with friends through Instagram and Snapchat, so why not communicate with your next employer through an equally easy-to-use method? On Showcase, you put your sales skills to work in a format you’ve seen before.

It’s natural to wonder how to get the attention of your dream employer, but that shouldn’t have to be a product of guesswork. We want to give you a running start, so in order to help you make more effective videos with our platform, we’ve put together a list of qualities that make a strong salesperson. In fact, these are the criteria we use to evaluate pitches. Since we believe transparency should be a core value for any job marketplace, we’re happy to share these with you. We hope these tips help you on your journey.


  • Authority or credibility of the speaker. It is how well the speaker convinces the audience that the speaker is qualified to speak on the subject.
    Confidence is key when making your pitch. Let them hear your voice! Make as much eye contact with the camera as possible, chin up!


  • How well the speaker uses relevant facts and figures that support the speaker’s claims or thesis. Does their argument make logical sense, or are there discrepancies or indications that the speaker does not fully understand the object of the sale?
    Think carefully about the structure of your pitch. Do you have supporting evidence for the claims you’re making?


  • Appeal to emotions of the viewer through passionate delivery. Charisma.
    The content of your pitch shouldn’t feel scripted. Make sure your tone delivers enthusiasm, understanding, and passion for the product you are selling!


  • How well the speaker uses present time and place to create urgency. Creativity is scored within this, because it’s a measure of how well a salesperson uses unexpected details or current events within their pitch.
    This comes down to speaking prowess. Slow down, speak clearly, enunciate.

There are many qualities that make a good salesperson, but these four should serve as the cornerstone for an introductory presentation. Employers want to get a sense of who you really are before they decide to meet you in person. Displaying these qualities effectively will significantly increase your chances of convincing them that you are qualified to move on to the next round.